<?php 
header('Content-type: text/xml');
?>
<?xml version ="1.0" encoding="utf-8"?>
<rows>
  <page> </page>
  <total> </total>
  <records> </records>
    
    <row id = 'unique_rowid_1'>
      <cell> cell content </cell>
      <cell> <![CDATA[<font color='red'>cell</font> content]]> </cell>
      <cell>alpha</cell>
      <cell>beta</cell>
    </row>
    <row id = 'unique_rowid_2'>
      <cell> cell content </cell>
      <cell> <![CDATA[<font color='red'>cell</font> content]]> </cell>
      <cell>alpha</cell>
      <cell>beta</cell>
    </row>
</rows>